“If we really need to coin a phrase to describe an activity encompassing imaging, editing, narration, chronicling, per-forming, translating, organizing and directing, I’ll conclude with a suggestion: designer = designer.” — MICHAEL ROCK, Designer as Author 

“What is exciting about making things recognisable now is that they have to be recognisable on every platform. It has to be recognisable online, on a person, in another country, in a different language, through a building or space […]. This is totally fun because you can create some premise and the premise can extend forever.” — PAULA SCHER, Design Indaba: Paula Scher + Dana Arnett 

“Branding is the sweet spot where strategy and design meet. It can include positioning, messaging and other tools to help build an emotional connection. Identity design is the essential phase of the process that brings the brand to life.” — BOBBY C. MARTIN JR., Eye Magazine

—

Welcome to Graphic Design 3! This site will be an extension of our studio community where you can find assignments, project resources, readings, related tutorials, inspiration, etc

Course Description

This course marks the beginning of advanced design problems emphasizing visual communication as a basis for experimental work, and centered on the development of an identity system extended into a broad scope of communication formats.

In visual communication (graphic design), the content and nature of the information primarily dictate how the message is expressed. Through practical and experimental projects supported by research, you’ll develop a visual language that effectively conveys your message and resonates with your audience.

Projects will emphasize and support the creation of meaning through word + image integration, visual synthesis and, self-generated text and imagery.

This course will take you through the evolution of an idea (concept), and analyze its relationship to context (specific factors surrounding your audience) to find the appropriate communication strategy & visual language to support your message. In other words, you will be: conducting research > grasping context > introducing an idea > developing and/or shaping content > and creating form.

Over the semester, you’ll work on a single, large-scale brand identity project broken into phases. This project mirrors the real-world design thinking process used across the industry. You’ll gain hands-on experience with identity development, branding, layout, and design terminology—taking a concept from initial ideation all the way through to final production.

~

Please find complete class syllabus bellow:

Class Google Drive — Student Folders