Project Instructions: Formalizing Your Brand Across Digital Platforms

You will be selecting one screen-based medium from the list below to formalize your brand and expand your communication through visual and digital content. The goal is to apply your brand’s visual language consistently while demonstrating creativity and technical skill.

1. Social Media Campaign / Identity

Create and execute a social media identity on Instagram, to promote your event and ensure long-term brand visibility beyond the event. This will include the development of key assets and content that would be used across the platform (posts, stories, handle, description, links), to address attendance and later, celebrate the event’s experience.

Requirements:

• Profile Image & Handle: Create an IG avatar that reflects your brand’s look—use your colors, typography, and logo. Pick a handle that’s simple, memorable, and true to your brand. This will appear on the profile page of the social media platform. Make sure the images align with the Instagram’s dimension guidelines [ Instagram post: 1080 × 1350 px (4:5), Instagram Stories: 1080 × 1920 px (9:16) ].

• Minimum of 9 Feed Posts: Create a mix of post types that showcase your brand and encourage engagement. These can include:

  • Infographics: Simple, easy-to-read graphics that explain key info, data, or benefits related to your brand.

  • Engagement Posts: Feed posts that start conversations & offer a call to action.
    Example: “Reserve your spot” or “Save the date”

  • Promotions: Content featuring speakers, event teaser, and/or programming.

  • Still Images: High-quality photos such as performers’ shots, behind-the-scenes moments, event space prep, lifestyle imagery, or creative brand visuals.

  • Typography Posts: Quote cards, slogans, tips, or short messages using your brand’s typography and visual style.

  • Memes: Light, on-brand humor that feels relevant and shareable.

  • Questions: Posts that invite your audience to share their opinion and expectations for the event.

  • Competitions/Giveaways: Contest-style posts with clear rules, visuals, and calls to action.

• Minimum of 3 Stories: Design short, engaging Stories that feel more personal, real-time, and interactive. These can include:

  • Behind-the-Scenes Moments: More casual snapshots or short videos showing prep for the event. Stories are ideal for a less polished, more authentic feel.

  • Promotions or Announcements: Limited-time offers and time-based event announcements.

  • Engagement Stickers: Use native IG tools like polls, quizzes, sliders, and question boxes to drive interaction.

  • Countdowns: Use the countdown sticker for launches or events to build anticipation.

2. Kinetic Type Ad Video

Use AfterEffects or Photoshop to create 3 short, 15-second video ads for your event. Each video should incorporate kinetic typography and other elements that align with your event’s brand and visual language. These videos are meant to be short, impactful, and convey a clear message for publlic attendance/participation.

Requirements:

• Three 15-second Ads: These videos can be part of a cohesive series or be treated individually. Each video should have:
  • A strong message or call to action (e.g., “Get Tickets” “Register Now” ” Sign Up Today!” etc.).
  • Dynamic typography that animates, moves, and changes in a way that adds energy and impact to the message.
  • Consistent branding elements like your logo, color scheme, and fonts.
• Use motion graphics effectively to make the video visually engaging (e.g., transitions, text movement, visual emphasis).
• Make sure to optimize for social media platforms by keeping the file size and aspect ratio in mind (e.g., 16:9 aspect ratio for YouTube or 9:16 for Instagram Stories).

Tips:

• Use sound and music if applicable, but ensure they align with your event brand’s tone and message.
• Focus on creating a clear, memorable message in each ad, as users will be consuming it quickly – the main point is to get people to attend your event.
• Consider whether the videos will work as a series (e.g., three parts of the same campaign) or stand-alone ads.

3. Desktop Microsite

Design a landing page or microsite for your brand. This should be a single-page website (or a small collection of pages) that showcases your event’s main goal and programing. It should be visually appealing, easy to navigate, integrate clear information and should be optimized for desktop viewing.

Requirements:

• Landing Page Design: Your page should include:
  • A hero section that clearly states what your event is about and includes a strong call to action (e.g., “Don’t Wait – This Event Will Sell Out Fast!” “Register Now”).
  • Visual elements such as product images, typography, and icons that reflect your brand’s identity.
  • A clear layout that guides the user’s attention through the content (e.g., grids, sections).
  • At least one interactive element, such as a form, video, or scroll effect.
  • Make sure your design is responsive (e.g., mobile-friendly).

Tips:

• Keep the user experience in mind—ensure easy navigation and fast load times.
• Use web design principles like grid-based layouts, consistent spacing, and hierarchy to improve visual appeal.
• Re-structure the page layout for different devices to ensure responsive design is in place.

4. Mobile App Design

Design an interface for a mobile app that aligns with your brand’s identity. Your app could be a product showcase, a brand loyalty app, or a simple interactive experience that engages past event participants beyond your event.

Requirements:

• Design 3 main screens that might include:
  • A home screen showcasing the main features of the event’s app or interactive product.
  • An interaction screen (e.g., speaker/performer profile page, or a form).
  • A secondary screen with a different function, like a menu or settings page.
• Focus on creating a clean and intuitive interface.
• Maintain consistent visual branding through the color palette, typography, and imagery.
• Make sure the UX/UI is simple and easy to navigate.

Tips:

• Research mobile app design trends for inspiration, such as flat design, material design, or gesture-based navigation.
• Think about user interactions with the event’s experience (e.g., buttons, swipes) and make them intuitive.

5. Digital Motion Banner Ads

Create several types of digital banner ads that could be used across websites to promote your event and get users to sign up to attend.

Requirements:

• One Horizontal Banner (468 pixels wide by 60 pixels tall).
• One Vertical Banner (120 pixels wide by 240 pixels tall).
• Three Button Ads (smaller graphical ads, typically 120×60 px or smaller).
• Each ad should include:
  • A clear call to action (e.g., “Click Here,” “Get Tickets,” “Save Your Seat”).
  • Engaging visuals (e.g., speaker/performer images, brand patterns, brand colors, logo).
  • Simple messaging—because of the limited space, the message must be concise and to the point.

Tips:

• Keep in mind the small size of these ads—focus on minimal text and impactful visuals.
• Think about the possibility of full site intervention/takeover – examples to come soon.
• Ensure that the ads are optimized for fast loading times and clear visibility on various screen sizes.