The Creative Brief Lecture 260922_EricNg_RU_GDIII_Lecture_4_Brief_MessageToMark The Creative Brief Lecture  Please be sure your Creative Brief includes:+

Theme & Content Development Conference + A formal meeting that typically takes place over a number of days and involves people with a shared interest,

The visual expression of an institution, corporation, organization, product, or event, should appear as one moment taken from a dynamic system in motion.

When the identity is flexible, it helps convey a brand’s visual essence cohesively. This helps establish a company, product, or service’s

NAMING: Brainstorming Exercises A name is the seed your brand grows from. If done right, it does double duty. It reinforces what your brand stands for and

Target Audience Interest Research Ask constituents and/or target audience what they want to see in the conference (gather touch points for visualization)