Project 3: Merchandise & Signage

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Project 3: Merchandise & Signage

October 25 2024, 0 Comments

The design of a comprehensive brand involves many scalable elements from digital spaces to printed matter; from TV commercials to online social platforms.

To promote your event, you will choose 3 items from a list of signage and/or merchandise options. After selecting, you will research and plan out the specs and approach for each item. Please consider that each communication piece needs information about your event. Depending on the object (it’s placement and use), applicable information might include programming and/or details about speakers, performers, activities, schedule, location, direction, slogan, etc. (Use the same content but adjacent/expanded visuals from the foldout poster).

Focus on the communication goal of each item and the context in which your audience absorbs this information. These are communication elements that must grab attention, engage and inform your audience.

SPECS
– Develop three communication pieces selected from the list of merchandise and signage items
– Use the design process: Ideate, Sketch, Design, Test, and Mockup
– Full Color
*Be prepared to discuss your choice prior to entering the design phase

ITEMS (Choose 3)
+ Entry tickets, ID cards
+ Event badge/pass, lanyard
+ 3-piece Digital Banner Ad Series (ex: Subway Signage / Public Transport Kiosk Signs)
+ 3-piece Outdoor Banner Series (ex: Sidewalk banner stands, streetlight signage)
+ Postcard series of 3 (collectibles)
+ Sticker Sheets
+ Customized box or kit (movie kit, concert kit, etc.)
+ Personal Care Essentials kit (ex: chapstick, sunscreen, hand sanitizer, water)
+ Candies, snacks
+ Notepads / Pen
+ Phone Case, Phone holder
+ Buttons/Pins, Jewelry
+ T-Shirt, Sweatshirt, Jersey
+ Hats (baseball cap, winter hat, bucket hat, etc.)
+ Tote Bags, shopping bags, backpacks
+ Cups/Mugs/Coffee Cups
+ Participatory Piece*
* Consult with professors about this option