Exam Day: Presentations & Deliverables
EXAM DAY
Tuesday, December 16th
11:45 – 2:45pm [ S H A R P ]
Final Presentation
For the class final, each student will present the work completed throughout the semester. Your presentation should showcase the full scope of your progress, demonstrating your understanding of identity development and the branding process. You will compile supporting materials to illustrate your work. (See the list below for specific presentation components and requirements.)
Each student will have 6 minutes to present their work – focusing on projects 3 (Merchandise & Signage) & 4 (Screen Based Media). Please be sure to practice your presentation beforehand to ensure it fits within the time limit. A timer will be used to track your time, and we will allow a few minutes for feedback after each presentation – 10 minutes total per student.
Presentation Components and Requirements
ALL PAGES: Include proper pagination & section titles!
Title page
+ Brand Name
+ Event Name
+ Your Name
+ Date
+ Class Information
Index / Table of Contents
+ Ordered list of project content
Event Abstract
+ 100 – 150 word abstract of your brand event
Creative Brief
+ Project Objective
+ Audience
+ Messaging & Language
+ Messaging
+ Voice & Tone
+ Visuals
Brainstorming and Naming
+ Include your sketches, visual research, academic research, and naming exercises you completed.
Final Logo
+ Logo Evolution
+ Scaled to 2 sizes
+ Black & White, Knock-out, Full Color
+ Logo Formats (if applicable)
Extensions
+ Showcase all Icons, Patterns, Textures & Photography, used in your brand’s visual identity
Color Palette
+ RGB, CMYK, HEX code
+ Rationale (Explain color choices and name Color Theory in use)
Typography
+ Show type hierarchy and intended use
(Title font, header font, subtitle font, body font, quotes, call-outs, etc.)
Fold Out Poster
+ include flat images and mockups
+ If you have re-prints, bring the physical poster to the final presentation
Merchandise and Signage
+ Show merchandise in mock-up form, and explain the reasoning and intended use behind each piece
Screen-Based Media
+ Include all pieces of the screen-based direction you chose in mock-up format
+ Social Media: each post (12 in total), IG account page with 9 post grid, include reasoning for your design choices
+ Kinetic Type: MP4 file format to share, mock-ups showcasing the intended use of the Kinetic type pieces
+ Website Landing Page, Mobile App and Banner Ads: mock-up for landing page, mock-ups of each website screen where each Banner Ad is featured
+ Include MP4 video if mockups are activated in motion
Thank You page
+ This is intended to end your presentation and let your audience know you are done speaking
*Notes
Except for the abstract, Do Not include long paragraphs of text on presentation slides,
edit copy down to a manageable amount (about 3-5 sentences).
Make sure you visualize appropriate content to convey your message.
Presentation Examples:
Karma Visual Identity (Behance)
Melanation Visual Identity (Behance)
Mockup References:
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