Welcome to Graphic Design 1! This site will be an extension of our studio community where you can find assignments, project resources, readings, related tutorials, inspiration, etc.

COURSE DESCRIPTION
This course is an introduction to the art and architecture of typography. Typography and symbols are the base components in visual communication. This course will focus on the foundations of typography, defining graphic design, as well as an introduction to the process of problem solving.

Topics introduced in this course are typography, symbols, visual concepts, and composition. This course will also address client-designer relations, craft, presentation skills, contemporary issues in design and design history.

OBJECTIVES
+ To gain a comprehensive understanding of letterforms. Anatomy of letterforms / Typeface variation and identification / Typographic syntax / Principles of value / Texture / Contrast / Rhythm

+ To develop an awareness of typographic principles, forms, and terminology.  Form and meaning / Signs and symbols / Appropriate typographic form for communication / Visual & informational hierarchy

+ To develop a mastery of the basic skills relevant to graphic design. Typographic measurements systems / Craft standards / Discussion of type specifications / Comprehensive understanding of composition / Problem solving process & skills

PROCESS  
The course content will be presented through various projects, readings, demonstrations, slide presentations, critiques, class discussions, one on one meetings, as well as homework assignments. Students are expected to demonstrate systematic, week-to-week progress in their work.

ONGOING PROJECT
Along with your assignments, you will be expected to keep track of your process and research visually to aid to the development of your visual compendium. This documentation should be manifested as a sketch/scrap book and you must include and adhere digital and/or found image/objects onto your collection. Think of it as a complete record of your thought process and progression throughout the semester—it will become invaluable for your future portfolio/capstone course (Senior Seminar Studio II). You will be asked to bring in your collection regularly.

GD1_Syllabus_Fall2024 (Ochoa)

What is Graphic Design?

Material