Week 1 Tuesday, September 1Class introductions. Read Syllabus. + Talk about the semester-long brand identity project+ Project 1 Overview & Readings Thursday,

“If we really need to coin a phrase to describe an activity encompassing imaging, editing, narration, chronicling, per-forming, translating, organizing

Theme & Content Development Conference + A formal meeting that typically takes place over a number of days and involves people with a shared interest,

The visual expression of an institution, corporation, organization, product, or event, should appear as one moment taken from a dynamic system in motion.

Cover of the 1972/73 “People calendar” for Mart.Spruijt. Designed by Jan van Toorn *Class Schedule is subject to change* Semester At-A-Glance Brand

Graphic Design Policy on Chat GPT and Other AI ToolsDownload

Research Resources Rutgers University Libraries Directory of Open Access Journals Here’s a list of resources to use at your disposal

NAMING: Brainstorming Exercises A name is the seed your brand grows from. If done right, it does double duty. It reinforces what your brand stands for and