Week 1 Tuesday, September 1Class introductions. Read Syllabus. + Talk about the semester-long brand identity project+ Project 1 Overview & Readings Thursday,

“If we really need to coin a phrase to describe an activity encompassing imaging, editing, narration, chronicling, per-forming, translating, organizing

Aaron Draplin (DDC)+ Getting Inspiration + Sketching Type+ Logo Design Process (from Sketches to Illustrator)+ Logo Designing Will Patterson+ Creating

The Creative Brief Lecture 260922_EricNg_RU_GDIII_Lecture_4_Brief_MessageToMark The Creative Brief Lecture  Please be sure your Creative Brief includes:+

Theme & Content Development Conference + A formal meeting that typically takes place over a number of days and involves people with a shared interest,

The visual expression of an institution, corporation, organization, product, or event, should appear as one moment taken from a dynamic system in motion.

Cover of the 1972/73 “People calendar” for Mart.Spruijt. Designed by Jan van Toorn *Class Schedule is subject to change* Semester At-A-Glance Brand

Graphic Design Policy on Chat GPT and Other AI ToolsDownload

When the identity is flexible, it helps convey a brand’s visual essence cohesively. This helps establish a company, product, or service’s

Research Resources Rutgers University Libraries Directory of Open Access Journals Here’s a list of resources to use at your disposal

NAMING: Brainstorming Exercises A name is the seed your brand grows from. If done right, it does double duty. It reinforces what your brand stands for and

Target Audience Interest Research Ask constituents and/or target audience what they want to see in the conference (gather touch points for visualization)