Project 1 : Identity System
The visual expression of an institution, corporation, organization, product, or event, should appear as one moment taken from a dynamic system in motion. Logos (which can be presented as wordmarks or symbols that can be fluid at times) are rarely utilized or stationed alone; rather, they are complimented by visual systems that enhance and support their visual presence.
The identity system is a visual language that defines the use of brand colors, corresponding/supportive typefaces, and graphic elements, such as symbols/icons, patterns, textures, photographs, etc. The identity system functions as an encompassing, yet expandable system that defines how the brand will be utilized to serve different communication needs and mediums. The Identity system is the toolkit that can be assembled at the discretion of the designer inheriting the program.
Goal
+ Conceive, name & design an identity system for a conference/convention/festival.
Objectives
+ Understand the process of how to conceive a memorable visual system that helps clarify and empower the purpose of the brand to establish/maintain awareness about the event as well as impress the audience and guarantee attendance/participation.
+ Examine/investigate what defines a holistic and methodical identity system that will stand out from today’s visual clutter.
+ Explore the many possibilities used to build an accessible and engaging visual identity system.
+ Experience the whole process of research, content development, naming, creation, implementation and presentation of brand identity design.
3 : Creative Brief (Mission, Values, Abstract, Personas, Audience, etc.)
6 : Brand Identity Presentation (High-Quality PDF Presentations)
The Typographic Message chapter 6 (Carter, Day Megs)
+ Grid system required (The Column Grid, The Modular Grid, The Hierarchic Grid, Compound Grid)
*note Refer to Making and Breaking the Grid by, Timothy Samara
+ Include a Title Page and Index
+ Include page numbers and page footers with name and date
+ Include each of the Phases listed above as sections in the PDF
+ Make sure you are including your process work (sketches, notes, brainstorming, research inspiration, etc.)
+ Your Presentation should be thoughtfully designed to showcase the brand you have created. Remember design fundamentals and consistency.
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