NAMING : Brainstorming Exercises

When naming a product, organization/company, service, campaign or event, you should consider
it as the the seed that gives rise to your brand. It can reinforce the values of the brand and create an instant cognitive connection with your audience.

During these brainstorming exercises:
/ determine what your name needs to accomplish
/ decide how it will work with an existing product, service, belief, activity or skill
/ determine what kind of name to develop: descriptive, invented, expressive…
/ develop objective criteria to evaluate the names you generate

Phase2 – NamingExercises