Personal Stationery System – Assets
Class Assignment: Personal Stationery System
Due: November 3
Deliverables: 2–3 comps of each item
Overview
A personal stationery system is a set of coordinated materials used to present yourself professionally and communicate with prospective clients, collaborators, and partners. These materials should work together to establish a consistent visual identity and communicate who you are as a creative professional.
For this assignment, you will develop a cohesive stationery system that reflects your personal brand, design sensibility, and professional identity.
Required Deliverables
Create 2–3 design comps for each of the following:
Letterhead — A branded document for professional correspondence, such as letters, proposals, or invoices.
Envelope — An envelope design that coordinates with your letterhead and carries your visual identity.
Business Card — A compact, professional introduction that communicates your name, role, and contact information.
Your designs should feel connected as a system while allowing each piece to serve its specific purpose.
Format Information
Business Card
/ Logo and/or wordmark
/ Your name
/ Job title or professional designation
/ Email address
/ Phone number
/ Website URL
/ Office or mailing address (optional)
Letterhead
/ Logo and/or wordmark
/ Your name or full professional identity
/ Job title or professional designation
/ Email address
/ Phone number
/ Website URL
/ Office address (optional)
Envelope
/ Logo and/or wordmark
/ Your name or professional identity
/ Return mailing address
/ Website URL or other contact information, as appropriate
Optional Elements
Consider incorporating the following where relevant:
/ Social media handles (e.g., Instagram or LinkedIn)
/ QR code linking to your portfolio, website, or contact page
/ Tagline or short professional descriptor
/ Additional graphic elements, patterns, or brand details
Design Considerations
As you develop your comps, consider:
/ Consistency: How do typography, color, imagery, and graphic elements create a unified identity?
/ Hierarchy: Is the most important information easy to find and read?
/ Functionality: Does each piece serve its intended purpose?
/ Craft and presentation: Are the layouts thoughtful, polished, and professionally executed
/ Personality: Does the system communicate your unique perspective and design sensibility?
Bring 2–3 distinct comps per item to class for review and discussion. Explore different approaches before committing to a final direction.
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