Assess the design work you’ve completed during your last 3 years at Rutgers and list 10-12 projects that you choose to perfect for your portfolio. Create a detailed description including your ideas of what needs to be done to your projects in order to make them look and read as mature, professional and flawless visual communication.

Start by revisiting the projects you developed in the earlier stages of the program, then move on to more recent ones that reflect your evolved skills. Work in order—from the least advanced to the most current—to identify the projects that need content redevelopment, technology updates, extensions, or production-level polish. This will help you manage your time and focus your efforts effectively.

In order to start (re)working your projects, evaluate the conceptual aspects which will drive the formal characteristic of your work, based on the list below:

Conceptual Considerations
+ Who is your audience?
+ What message do you want to convey to this audience?
+ What visual metaphors are you trying to work with?
+ How does the quality of your images, and the use of typography, help convey this message?
+ Can the design be improved in terms of its syntactic, semantic and pragmatic connections? ~ its structure (what it is), its meaning (what it says), and its use (what it does).

 Formal Consideration
+ Medium : Should it be different that its current state? Something that increases the users-viewer’s overall experience. (E.g. A website vs a brochure?)
+ Format
+ Type
+ Image
+ Form
+ Color theme/palette
+ Structure
+ Paper quality

In addition, please create a simple 11″x17″ sheet with one image that represents each of your projects, save it as a PDF and save it on your folder. (Refer to the hero image in this post for an example.)

Please have the PDF ready by Tuesday, September 9th.

Full Project Description: