The Creative Brief Lecture The Creative Brief Lecture  Please be sure your Creative Brief includes: + Objective (To design the identity system for…) +

Week 1 Tuesday, September 1Class introductions. Read Syllabus. + Talk about the semester-long brand identity project+ Project 1 Overview & Readings Thursday,

Theme & Content Development Conference + A formal meeting that typically takes place over a number of days and involves people with a shared interest,

The visual expression of an institution, corporation, organization, product, or event, should appear as one moment taken from a dynamic system in motion.