Project 1: Phase 5: Identity System Visualization
When the identity is flexible, it helps convey a brand’s visual essence cohesively. This helps establish a company, product, or service’s
Resources
Research Resources Rutgers University Libraries Directory of Open Access Journals Here’s a list of resources to use at your disposal
Project 1 : Phase 2
NAMING: Brainstorming Exercises A name is the seed your brand grows from. If done right, it does double duty. It reinforces what your brand stands for and


