Project 3: Lyric/Dialogue Book

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Project 3: Lyric/Dialogue Book

December 5 2023, 0 Comments

“Although many books define the purpose of typography as enhancing the readability of the written word, one of design’s most humane functions is, in actuality, to help readers avoid reading.”

— Ellen Lupton

Description
For your final project Students will be asked to visualize a lyric of a song, dialogue in a movie, or excerpt from a podcast of their choosing based on their perception, interpretation, experience, and research on the song and artist. With this content, you are to create a lyric book that demonstrates the tonality, importance, and hierarchy of what is being said. This will be done using ONLY type.

The goal of the assignment is to continue to refine typesetting sensibilities such as the harmonious relationship between type and space, content and page size, proportion, grid and margins, while assessing the expressive qualities of a multitude of voices manifested visually. In addition, you will learn to work with multiple pages in a single complex document in InDesign.

Your book will rely on primarily typography, so when evaluating the attributes that define each character in the episode, please consider pacing, rhythm, tone of the stories, typeface choice(s), visual punctuation, page layout, typographic arrangement, scale and weight as it pertains to hierarchy and color, in order to define a clear relationship between typographic form and verbal meaning.

Specification
1. 6″x 9″ in-house printed book (you may choose to have your book printed from lulu.com or another printing site)
2. Full color
3. 10-20 pages
4. Include:
Cover & Back Cover
Index (defining the visual language of voices).
Navigation system (pagination, sections, timeline, etc).

Process
Research > History / Audience perception / Identify attributes, benefits about your specific site
Strategy > Concept / Defining personality, promise, communication goals
Concept > Title + Tagline / Paragraph text / Call to action / storyline
Design: Look-&-feel framework : color palette, typeface(s), and supporting imagery

Visual Possibilities
Research the list of terms below to ensure you have a thorough understanding of their meaning. Your compositions will be evaluated on your understanding and visualization of these terms. We will be working from this list of visual possibilities throughout the semester.

Texture simple/complex
layered/unlayered
Tone dark/light
simple/complex
Scale small/large
Dimension flat/deep
opaque/transparent
Interval narrow/wide
Rhythm regular/irregular
regular/progressive
regular/alternative
Direction vertical/horizontal
divergent/convergent
vertical/circular
Width thin/thick
Weight light/heavy
Slant oblique/vertical
Shape geometric/organic
Space positive/negative
Joinery connected/disconnected
Grouping consonance/dissonance
Hierarchy dominate/subordinate
Focus micro/macro
Randomness order/chaos
Distortion integrated/mutilated
Tension relieved/unrelieved
Balance symmetry/asymmetry