Below is an outline of the process you should take to develop multiple distinctly different design concepts for the Sheila Y. Oliver Center for Politic and Race in America.

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1. REVIEW & CREATE DESIGN PRINCIPLES
– The idea of “Design Principles” comes from the IDEO Design Kit, so I am including a handout for your reference here: IDEO_DesignPrinciples (IDEO is a famous design and innovation company https://www.ideo.com/.)
– In our Mural we started an area for this concept of “Design Principles.” Draw from this as well as language in our “Brand Narrative” work. (Although not finalized, there’s a lot to draw from there.)
– Again, these are conceptual and visual ideas that can help you as you move into the sketching process.

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2. GET INSPIRED
– See this post for links to many places you can look at logomarks and logotypes for inspiration.
http://acmgd.info/vm/brand-identity-inspirations/

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3. CONDUCT VISUAL RESEARCH
– Conduct visual research relating to the Center, our Brand Narrative, ongoing visual research, etc…
– As you collect visual research please add to our Mural to share with the whole team

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4. SKETCH
– Sketch widely!
– Conduct a thorough sketch process and create approximately 10-20 concept sketches.
– Concept sketches are rough, usually done in pencil/pen to present an overall concept.
– Once we have reviewed all of these on Tuesday, we will choose those that we feel have the most promise and continue to develop them.

RESOURCE:
Logo Categories PDF