Semantic and Syntactic Connections: Making connections with an Image Matrix

The human mind often works by association. In visual communication, associations are the basis for creating unique messages. Unique links among images gives the viewer new understanding, appreciation, and comprehension while deciphering messages. In design, Semiotics is the study of “signs” and how they relate to each other. The study of Semiotics permits us to compare and make associations between images. This realization allows us to make stronger and more effective connections.

Semiotics has three basic components:
Syntactics – connections made between the formal qualities of signs.
Semantics – connections made between the meanings of signs.
Pragmatics – how the user responds and works with the images and signs.

THE IMAGE MATRIX

Students will develop a “matrix” for this exercise consisting of several “cells.” This matrix will be used as a means for comparison. The matrix will help us organize and visualize this collection and help us make “connections” amongst the different cells and/or “signs.” The intent of this exercise is to make as many “connections” as possible. Start with finding a “Master” image. This image should be a visual interpretation of an abstract thought or feeling, such as confused, love, or cold. You will then try to fill each adjacent cell with a sign that formally or conceptually relates. We will focus on the following Semiotic components only: 

Vertical configurations – will consist of Semantic associations, images that deal with the meaning between signs. 

Horizontal configurations – will consist of Syntactic associations, images that deal with the formal qualities between signs.

The size of the matrix will be 12 x 12 inches. Each “cell” will be 2 x 2 inches. You may draw, scan (not cut – please do not destroy any books or magazines), trace, photograph, and collage your images.

Choose a word that relates to one of the topics below.
Thought (revolve around an event, memory)
Feeling (emotive in nature, revolving around a personal perspective)
Theory (personal, scientific, academic)
Idea (large/community vs. small personal)

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Specs
12×12
Full color
1″ Border
Mounted Print
DUE Feb 26

Project Brief
P2_Image-Matrix_2026

Samples
Project 2 matrix_SAMPLE 1
Project 2 matrix_SAMPLE 2

Schedule
Image-Matrix_Schedule

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Readings

Chapter 6, Graphic Design Solutions by Robin Landa

Visualization & Color_Graphic Design Solution_by Robin Landa

Infographics:
https://www.gerdarntz.org/content/gerd-arntz.html

Chapter 1 & Chapter 2, Visible Signs by David Crow

127181708-Crow-Visible-Signs-Semiotics-in-the-Visual-Arts

Designing for the world:
Japanese pictograms at the Tokyo 1964 Olympics

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Photo by Thought Catalog on Unsplash