INTRODUCTION

The Mid-term presentation asks you to take a leap in your design process. What you’ve begun to envision through pencil sketches and visual language studies now needs to start taking form.

You’ll notice that there isn’t a lot required in terms of actual deliverables. This is intentional! I want you to use this moment in your process to explore form, experiment with possibilities, and further define your design concepts.

This includes experimenting with different approaches to image-making—whether through your own photography, collage, drawing, painting, or working with found imagery. If you’re using existing images, think about how you can transform them into something of your own, treating them as raw materials rather than finished images.

For the Mid-term, plan to speak for only about 4 minutes so we have as much time as possible for feedback, discussion, and suggestions. The goal is to get reactions to what you’re developing, so focus your efforts on expressing your ideas visually, allowing the work to speak for itself as much as possible.

Remember that your two Narratives are two different interpretations of the same story. Each narrative should take advantage of the unique affordances of its medium. Be prepared to explain the thinking behind your choices.

Update your abstract based on recent feedback and discussion, and include it on page 2 of your presentation. Submit your presentation as a PDF to the Mid-term Presentation Folder here.

Because you’re all working with different mediums, the expectations for what you present will vary. See the guidelines below for how to present your concepts for each medium.

1. PRESENTING YOUR MEDIUMS

Websites / Apps / Interactive Experiences
Present your design concept through a Site Map + the Home/Landing Page + a minimum of 1 Additional Screen, all as digital comps/designs.

Time-based Media
Present your design concept through a Storyboard + a minimum of 3 Key Frames/Screens of your time-based piece.

Publications (Books / Editorials / Zines etc.)
Present your design concept through a minimum of 2 Spreads saved out as a PDF. Place a thin line in the “gutter” of each Spread before you export so that the composition is presented accurately on-screen (looks like a “spread.”

Here is a Parts-of-a-Book Diagram that could be helpful >

Poster Series (traditional or mixed-media)
Present your design concept for this medium through a digital comp/sketch of at least one of your posters, and a more developed pencil sketch for the second and/or third poster in the series.

Objects
Present your design concept through a digital comp or sketch. If showing the object in situ (as you envision it in its final form or context) would help communicate your concept, include a rough mockup in addition to your flat design.

Installation / Environmental Concepts
Present your design concept through a digital comp or sketch, along with an in situ mockup showing how you envision the installation in its intended space and at its intended scale.

2. PRESENTATION FORMAT

All work will be projected on-screen in PDF format for presentation.
Presentation outline:

Page 1 – Title Page
Page 2 – Abstract
Your Abstract should include a rationale for why you chose each medium based on their affordances and how they relate to your project goals and/or audience(s).

Page 3 –
Medium 1: _____
Target Audience:
Project Goal:

Page 4 – Pencil Concept Sketch of medium 1 (from previous presentation)
Page 5 – Digital Comp #1 (digital sketch). See above for what to present and how to present for different kinds of mediums.
Page 6 – Digital Comp #2 (digital sketch).
Page 7 – Digital Comp #3 (digital sketch). Optional.

Page 8 – Medium 2: _____
Target Audience:
Project Goal:

Page 9 – Pencil Concept Sketch of medium 2 (from previous presentation)
Page 10 – Digital Comp #1 (digital sketch). See below for what to present and how to present for different kinds of mediums.
Page 11 – Digital Comp #2 (digital sketch).
Page 12 – Digital Comp #3 (digital sketch). Optional.

3. NAMING CONVENTION

This is the naming convention to be used for your Presentation:
FLast_MidTermCritique.pdf (Using Rufi’s name as an example: RMoranchel_MidTermCritique.pdf)

4. UPLOADING YOUR WORK

Again, upload your work our Mid-term Critique Folder here before the start of class time.

RESOURCES:

Link to examples of past Mid-Term Presenatations