“As designers, we need to understand the impact that images have and the ways we can manipulate and present them to achieve our goals. We need to

“Design is the intermediary between information and understanding.”—Hans Hoffman– – – – – – – – –

Semantic and Syntactic Connections: Making connections with an Image Matrix The human mind often works by association. In visual communication, associations

Through a series of permutations we are going to develop a visual narrative that engages our audience and communicates the content of 3 different, but related

Week 1Tuesday, Jan 20+ Course Introduction: Review syllabus and class website+ Class Introductions+ Introduce Project 1 — Family Crest+ Review inspiration

Objectives: After the completion of Project 3: Book Cover System, you are to mock up, document, and create a PDF presentation of your book cover system

A Design Deck of your Family Crest — A formal presentation of your design process, research and design solution built on InDesign and saved as a digital

“On a purely functional level, a jacket is there to protect the book, but I also like to think of a book cover as a door. It’s the beginning of the