As a designer, how you brand yourself\u00a0communicates\u00a0the type of creative maker\/thinker you are, the work you do and\/or the service(s) you provide. For\u00a0this project, you will develop your own personal brand identity that reflects your core values as a designer. The process will involve research and self-discovery, as well as the design of how you want to portray yourself as a designer to the public.<\/p>\n
Determine the insights and core\u00a0attributes that comprise your own identity based on what makes you different & relevant:<\/p>\n
> Your training (skills, education, expertise)
\n> Your creative drive (creative propellers & urges)
\n>\u00a0Your personality (epitomizing character traits, ethical virtues)
\n> Your cultural background (your story, your family’s legacy, your affiliations)
\n> Your brand promise (the value you bring)
\n> Your creative vision\u00a0and sensibility
\n> Your name in relation to sound or to cultural cadences\u00a0\u2014 making a connection between these attributes and design practice<\/p>\n
Your brand identity should communicate your key attributes and values\u00a0as a designer, a thinker, and a maker.<\/strong><\/p>\n \u2014<\/strong><\/p>\n Objectives<\/strong> \/ Logomark \/\u00a0Research > Personal\u00a0&\u00a0Cultural Background \/ Identify Core Values or Attributes \/ Brand Personality \/ Find connections 1\/ A list of 3 Personal\u00a0Attributes\/Values For Thursday,\u00a0October 2nd:<\/strong><\/strong> \u2014<\/p>\n Read: Watch:<\/strong> Abstract: Christoph Niemann<\/a><\/strong><\/p>\n Pro Logo Designer Rebrands The LA Clippers<\/a><\/strong><\/p>\n
\nDesign your personal brand identity system comprised by:<\/p>\n
\n\/ Wordmark (if applicable — if the logo does not function as a wordmark)
\n\/ Social Media Avatar (a distilled version of the most iconic visual attribute of your brand)
\n\/ Supporting Typeface
\n\/ Supporting Color Palette
\n\/ Secondary elements (if applicable) Ex: Photography, Texts, Textures, Patterns, Icons
\n\/ Applications: Stationery System,\u00a0R\u00e9sum\u00e9, Creative Contract Documents, Promo “Take away”\u00a0item
\n(This system will later be applied to your personal website \/ online portfolio)
\n
\nProcess
\n<\/strong>During your process of personal discovery, consider the following principles when associating concepts with visuals: semiotics (syntactic and semantic relationship of signs), foreground and background relationship, gestalt, balance, proportion, unity, symmetry\/asymmetry, contrast and rhythm, decode and encode, fluidity, dynamics & interactivity.<\/p>\n
\n\/ Strategy > Concept \/ Positioning \/ Defining personality, promise, communication goals
\n\/ Design > Logo \/ Tagline \/ Look-&-feel framework
\n\/ <\/b>Implementation >\u00a0<\/b><\/span>Stationery\u00a0System,\u00a0R\u00e9sum\u00e9, Website, Promo\/ Take Away<\/span><\/p>\n
\nResources<\/strong>
\nNoun Project
\n<\/a>JuliaResende_Branding101<\/a><\/p>\n
\nFor Tuesday, September 30th:<\/strong>
\nTell your story. Begin the research phase by making notes\/lists, gathering resource images\u00a0and\/or\u00a0references.
\nStart with the\u00a0following lists to assist you in\u00a0the development of your concepts.<\/p>\n
\n2\/ A list of\u00a03 Creative Skills\/Assets
\n3\/ Note 1\u00a0mystical fact about you (from your name, origin, religion, family, activity, etc).
\n4\/ Identify your superpower (does not need to relate to design)
\n5\/ SWOT Analysis (Reference Julia Resende’s SWOT graph\u00a0as a guide)
\n[SWOT: strengths, weaknesses, opportunities, threads]<\/p>\n
\n5\/ Write a 100-word personal abstract based on your main attributes (use Julia Resende’s Framework of questions as a guide)
\n6\/ 20+ hand sketches based on previously listed items
\nPresent all items in PDF Presentation format!<\/strong><\/em><\/p>\n
\nbrand-new-worlds_blauvelt<\/a>
\n6-things-david-bowie-taught-me-about-branding<\/a><\/strong><\/p>\n
\nAbstract: Paula Scher<\/strong><\/a><\/p>\n