{"id":800,"date":"2023-09-21T17:03:00","date_gmt":"2023-09-21T17:03:00","guid":{"rendered":"http:\/\/acmgd.info\/gd3\/?p=800"},"modified":"2025-09-18T16:08:33","modified_gmt":"2025-09-18T16:08:33","slug":"project-1-phase-5-identity-system-visualization","status":"publish","type":"post","link":"https:\/\/acmgd.info\/gd3\/project-1-phase-5-identity-system-visualization\/","title":{"rendered":"Project 1 : Phase 5 : Identity System Visualization"},"content":{"rendered":"

When the identity is flexible,<\/span>\u00a0it helps to cohesively communicate<\/span>\u00a0the visual essence of a brand.<\/span>\u00a0Thus helps to establish a company,<\/span>\u00a0product, or service personality and message<\/span>\u00a0to the public interacting with it.<\/span><\/p>\n

A logo (or in some cases, title lockup) is the\u00a0nucleus\u00a0of the visual identity system<\/span>\u00a0that an effective system<\/span>\u00a0includes.\u00a0<\/span>Think Google,\u00a0Adidas, Pepsi, Disney,\u00a0and Target.<\/span>\u00a0We all\u00a0recognize\u00a0their logos,<\/span>\u00a0but it’s the context of their identity systems<\/span>\u00a0the logo lives in that creates memorable experiences<\/span>\u00a0with their brand.<\/span><\/p>\n

In this phase, you will design the logo or title lock-up, as well as the supporting visual elements that create an identity system for your event. You will consider your research, your audience, and the information expressed in your Creative Brief. You\u00a0<\/span>establish brand standards and style guides,<\/span>\u00a0to allow for\u00a0continuity\/consistency throughout all<\/span>\u00a0the various identity pieces you will create next (in the following projects).<\/span><\/p>\n

Identity System Presentations
<\/strong>Should include:<\/p>\n

+ Cover Page \/ Title Page (Event Name, Project, Project Phase, Your Name, Date)
+ Brief description of the project (based on research and creative brief)
– Target Audience
– Mission and Values
– Competitive Landscape (Who is your competition? What does your brand have that your competitors do not?)
– Peer Audit (Typography, Visual Identity, Language, etc. of Businesses and Companies in your peer group)
– Call to Action or Purpose
+ Naming process
+ Identity Rationale (approach and rationale to your visual solution)
– Project Tone (Formal, Casual, Informed, Rational, etc.)
– Messaging and Language
– Photography, Illustrations, Drawings, Vector, Pixel-based visuals
+ Logo(s) \/ Title Lockups
– Full color & in two sizes (3in & 1inch versions)
– Black & White & reversed
– With Tagline + variations\/configurations\u00a0\u00a0(if applicable)
+ Color palette
+ Typography (Title, Header, Subhead, Body, Quotes, etc.)
+ Identity extensions: supporting imagery, photography, handcrafted alphabet, backgrounds, patterns, textures, etc.
+ Possible applications (if desired)<\/p>\n


Flexible Brands<\/strong><\/p>\n

Code Presentation
<\/a><\/p>\n

What is Flexible Branding? And Why does it matter? – Medium<\/a><\/p>\n

Why a Flexible not Fixed Identity is a must for today’s brands – Mobile Marketer<\/a><\/p>\n

City of Melbourne Branding – Behance<\/a><\/p>\n

Readings<\/strong><\/p>\n

BrandNewWorlds_AndrewBlauvelt_<\/a><\/p>\n

PracticeInIdentity<\/a><\/p>\n

Amy Arntson: Graphic Design Basic – Gestalt Theory<\/a><\/p>\n

Presentation of Identity System\u00a0<\/strong><\/p>\n

10\/15\/24<\/p>\n

Past Class Examples<\/strong><\/p>\n

TREKKSERIES – Ricardo Sousa<\/a>
<\/strong><\/p>\n

http:\/\/acmgd.info\/gd3\/wp-content\/uploads\/2023\/09\/FINAL-QUICK-AD.mp4<\/a><\/video><\/div>\n

\u2014<\/p>\n

Made By Us – Brandon Marshall<\/a><\/p>\n

\u2014
HAHA – Emily Corson<\/a><\/p>\n

\u2014<\/p>\n

Beautiverse – Evelyn Rendon<\/a><\/p>\n

\u2014<\/p>\n

Retro Nation – Andrea Sanchez<\/a><\/p>\n\n\n