{"id":784,"date":"2026-09-21T05:51:00","date_gmt":"2026-09-21T05:51:00","guid":{"rendered":"http:\/\/acmgd.info\/gd3\/?p=784"},"modified":"2026-09-22T06:09:42","modified_gmt":"2026-09-22T06:09:42","slug":"the-creative-brief-lecture","status":"publish","type":"post","link":"https:\/\/acmgd.info\/gd3\/the-creative-brief-lecture\/","title":{"rendered":"Project 1 : Phase 3 : The Creative Brief"},"content":{"rendered":"<p><strong>The Creative Brief Lecture<\/strong><\/p>\n<p><a href=\"https:\/\/acmgd.info\/gd3\/wp-content\/uploads\/2026\/09\/260922_EricNg_RU_GDIII_Lecture_4_Brief_MessageToMark.pdf\">260922_EricNg_RU_GDIII_Lecture_4_Brief_MessageToMark<\/a><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"The Creative Brief Lecture\" href=\"\/\/www.slideshare.net\/medinaciti\/the-creative-brief-lecture\" target=\"_blank\" rel=\"noopener\">The Creative Brief Lecture<\/a>\u00a0<\/strong><\/div>\n<p>Please be sure your Creative Brief includes:<br \/>+ Objective (To design the identity system for\u2026)<br \/>+ Who are we communicating with? (Target Audience)<br \/>+ What matters to them? (Motivators\/)<br \/>+ What main message are we trying to convey? (Purpose\/Value of event)<br \/>+ Why does this matter? (To the audience &amp; the world)<br \/>+ Deliverables (subject to full communications plan)<\/p>\n<p><strong>Briefly<\/strong> (video)<br \/><a href=\"https:\/\/vimeo.com\/107567840\" target=\"_blank\" rel=\"noopener\">Briefly &#8211; Bassett &amp; Partners<\/a><\/p>\n<p><strong>1-Page Creative Brief<\/strong><br \/><a href=\"http:\/\/acmgd.info\/gd3\/wp-content\/uploads\/2023\/09\/CreativeBriefElements.pdf\">Creative Brief Elements<\/a><\/p>\n<p><strong>Readings<br \/><\/strong><a href=\"http:\/\/acmgd.info\/gd3\/wp-content\/uploads\/2018\/09\/TypographicDesign_FormCommunication_6ed_CarterDayMeggsMaxa.pdf\">Typographic Design Form &amp; Communication 6th Ed. (Carter, Day, Meggs, Maxa)<\/a><br \/>[Chapter 6: The Typographic Message]<\/p>\n<p>NOTE TO CLASS: When reading Typographic Message, consider what it means to say that typographic signs can be both visual and verbal. Also search for examples beyond the book based on visual metaphors, visual substitution, visual exaggeration, visual transformation, simultaneity, visual combination, and\/or visual correspondence.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Creative Brief Lecture 260922_EricNg_RU_GDIII_Lecture_4_Brief_MessageToMark The Creative Brief Lecture\u00a0 Please be sure your Creative Brief includes:+ Objective (To design the identity system for\u2026)+ Who are we communicating with? (Target Audience)+ What matters to them? (Motivators\/)+ What main message are we trying to convey? (Purpose\/Value of event)+ Why does this matter? (To the audience &amp; the [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":795,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":true},"categories":[3],"tags":[],"class_list":["post-784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assignments"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p6vrHS-cE","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/acmgd.info\/gd3\/wp-content\/uploads\/2018\/09\/42-20041432_1024x1024.jpg?fit=1015%2C781&ssl=1","_links":{"self":[{"href":"https:\/\/acmgd.info\/gd3\/wp-json\/wp\/v2\/posts\/784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acmgd.info\/gd3\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acmgd.info\/gd3\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acmgd.info\/gd3\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/acmgd.info\/gd3\/wp-json\/wp\/v2\/comments?post=784"}],"version-history":[{"count":17,"href":"https:\/\/acmgd.info\/gd3\/wp-json\/wp\/v2\/posts\/784\/revisions"}],"predecessor-version":[{"id":1555,"href":"https:\/\/acmgd.info\/gd3\/wp-json\/wp\/v2\/posts\/784\/revisions\/1555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acmgd.info\/gd3\/wp-json\/wp\/v2\/media\/795"}],"wp:attachment":[{"href":"https:\/\/acmgd.info\/gd3\/wp-json\/wp\/v2\/media?parent=784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acmgd.info\/gd3\/wp-json\/wp\/v2\/categories?post=784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acmgd.info\/gd3\/wp-json\/wp\/v2\/tags?post=784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}