Tuesday, September 2<\/strong> Thursday, September 4<\/strong> Tuesday, September 9<\/strong> <\/p>\n\n\n\n Thursday, September 11<\/strong> Tuesday, September 16<\/strong> Thursday, September 18<\/strong> Tuesday, September 23<\/strong> <\/p>\n\n\n\n Thursday, September 25<\/strong> <\/p>\n\n\n\n Tuesday, September 30<\/strong> Thursday, October 2<\/strong> <\/p>\n\n\n\n Tuesday, October 7<\/strong> Thursday, October 9<\/strong> Tuesday, October 14<\/strong> Thursday, October 16<\/strong> Tuesday, October 21<\/strong> Thursday, October 23<\/strong>
Class introductions. Read Syllabus.
+ Talk about the semester-long brand identity project
+ Project 1<\/strong> Overview & Readings<\/p>\n\n\n\n
+ Introduce Project 1, Phase 1: Research & Content Development<\/strong>; Use Theme Questions to facilitate your search for the project topics
+ Start researching theme ideas in class
Homework:<\/strong>
+ Research 3 ideas for a theme, based on your personal interests
+ Use theme questions (linked in Phase 1<\/a> post) to deepen your understanding of the theme
+ Create a Presentation to share with the class on Tuesday. You may include images in your presentation to support the answers to the theme questions.
+ Be honest and thorough while answering the questions. Think of your answers from multiple points of view, and think of the unintended consequences of your theme.<\/p>\n\n\n\nWeek 2<\/h2>\n\n\n\n
+ Theme presentations. The class presents themes based on theme questions in a PDF presentation format.
Homework<\/strong>
+ Narrow down your research and arrange Content Presentation for the next class
+ Gather research for conference description and 5-6 speakers, include sources in content presentation
+ Visit Project 1 : Phase 1<\/a> post for more details
+ Read Good Design Is Good Will<\/a> by Paul Rand<\/p>\n\n\n\n
+ Continue Presentations: Class presents proposed conference description, 5-6 speakers & their list of sources in PDF format.
+ Introduce Project 1 : Phase 2 | Naming<\/a>
1. Braindump List
2. The Free-Association Exercise with post-its
3. Concept Cloud > using central idea
4. The Thesaurus Exercise
5. Name Evaluation Shortlist
Homework<\/strong>
+ Refine content & continue with the naming process using brainstorming exercises.
+ Create a shortlist of 3 promising ones and add exercises to the presentation.<\/p>\n\n\n\nWeek 3<\/h2>\n\n\n\n
+ Discuss Reading: Good Design is Good Will
+ Small groups \u2014 Review shortlist of names \u2014 Include visuals of the Naming process (lists, word clouds, post-its, etc.)
Work in class session \u2014 Content refinements on Presentation
Homework<\/strong>
Read Graphic Design Solutions – Chapter 9: Branding<\/a>
+ Research all names in ShortList – What comes up?
– What entities show up in your search? Are they supportive of your message or disruptive?
– How are others visualizing your theme? Include screenshots on your presentation.<\/p>\n\n\n\n
+ Small groups \u2014 Review Peer Visual Audit (How are others are visualizing your topic?)
+ Review Creative Brief Post<\/a>: Watch Briefly \u2013 Bassett & Partners<\/a> (video)
+ Class ends at 1:50pm
Homework<\/strong>
+ Work on a single page creative brief for your event
+ Read Graphic Design Solutions – Chapter 9: Branding<\/a><\/p>\n\n\n\nWeek 4<\/h2>\n\n\n\n
+ Review Graphic Design Solutions – Chapter 9: Branding<\/a>
+ Individual Rounds – Present Creative Briefs
+ Work in class – revise Creative Briefs and any other updates to presentation
+ Go over typography-based brands (ex: Herb Lubalin<\/a> & 2×4<\/a>)
+ Visual Reference Search Exercise: Document the rabbit hole going into 10-layers of visual reference online search
+ Start hand sketches
Homework<\/strong>
+ Complete Creative Brief
+ Start sketching (by hand) iconography that helps convey your message through visual metaphors, simple gestalt, and 1+1=3* combinations
NOTE: 1 + 1 = 3 (or more)\u201d is an important design effect described by Josef Albers and Edward Tufte. It means that two elements in close proximity cause a visible interaction<\/strong>: Figure: 1 + 1 = 3.
Edward Tufte\u2019s 1 + 1 = 3<\/a><\/p>\n\n\n\n
+ Review Graphic Design Solutions – Chapter 9: Branding<\/a>
+ Project 1: Phase 5 – Identity System Visualization
+ Go over brand examples for events & brands in general
+ Work in class on Logo Sketches and Title Lockups (hand or Digital): Continue with hand and digital sketches for identity development – focus on title lockups built from type and include typographic and metaphoric icons
+ Creative Brief review (cont.)
Homework<\/strong>
+ Revise (if needed) Creative Brief
+ Continue with identity development – focus on title lockups built from type and\/or typographic and metaphoric icons. Bring in 10-20 sketch variations for review.
+ Search for fonts – with intention
+ Write your event name on the screen (caps, lowercase, bold, regular)
*note: Start looking at how different stacking options start to speak to you visually. What are some opportunities you see in the letterforms and counterforms?
+ Read the attached readings: Gestalt Theory<\/a> and Chapter 6, The Typographic Message<\/a><\/p>\n\n\n\nWeek 5<\/h2>\n\n\n\n
+ Review hand and digital sketches \u2014 class critique
+ Advance sketches to digital form based on review
<\/meta>Homework<\/strong>
+ Move all logo variations into Adobe Illustrator and define icon, wordmark and\/or title lockup
+ Start to layout your brand’s Visual Identity Presentation. Remember to use a grid system while designing your presentations.
+ Read the attached readings: Gestalt Theory<\/a> and Chapter 6, The Typographic Message<\/a>
+ Ai Tutorials<\/a><\/p>\n\n\n\n
NO CLASS<\/p>\n\n\n\nWeek 6<\/h2>\n\n\n\n
+ Review reading: Gestalt Theory<\/a> and Chapter 6, The Typographic Message<\/a>
+ Present visual identity digital sketches – small group review
+ Quick Illustrator Tutorial (pathfinder tools, patterning)
<\/meta>Homework<\/strong>
+ Prepare formal Presentation format of your Identity System
+ Continue to refine lockups\/marks & Presentations
+ READ: Brand New Worlds \/ Practice In Identity<\/a><\/p>\n\n\n\n
+ Present visual identity digital sketches – small group review (cont)
+ Work in Class to develop digital variations Ai Tutorials<\/a>
+ Prepare formal Presentation format of your Identity System
+ Discuss Color Theory
<\/meta>Homework<\/strong>
+ Define supporting typeface, Color Palette and Logo Variations\/Formats considering Icon and Wordmark relationships
+ Review: Modes of Appearance\u00a0<\/strong><\/a>
+ READ: Brand New Worlds \/ Practice In Identity<\/a>
<\/p>\n\n\n\nWeek 7<\/h2>\n\n\n\n
+ Identity presentations DUE. Class Review + Upload Final PDFs to Class Drive
<\/meta>Homework<\/strong>
Apply feedback to identity development<\/p>\n\n\n\n
+ Final Identity presentations DUE. Class Review + Upload Final PDFs to Class Drive (cont.)
+ Introduce Project 2: Fold Out Poster Overview
+ Show digital & printed examples
+ 18×24 flat poster final size
+ Review Reading: Brand New Worlds
<\/meta>Homework<\/strong>
+ Collect data & write the content for your event\u2019s program.
– Include information about speakers, program\/activities schedule with dates, location, etc
– Think of your message and how it relates back to your brand’s identity system
+ Bring in two visual study directions to share in class on Tuesday
+ Remember to define your grid system<\/p>\n\n\n\nWeek 8<\/h2>\n\n\n\n
+ Indesign Demo : Character and Paragraph styles
+ Work in Class \/ small group feedback
+ Individual feedback of poster layout and visual studies
HOMEWORK:
+ Continue populating the layout with your text and images.
+ Work on photography, collage and or Illustrator imagery if applicable.
READ:
Making & Breaking the Grid – Exhibits from Chapter 1 (33-111)
The Persistence Of Posters<\/p>\n\n\n\n
+ Individual reviews: Fold-Out Posters
+ Work in class: Continue working on poster layout
+ Have visual design cemented so we can focus on typography next week (InDesign)
READ:
Making & Breaking the Grid – Exhibits from Chapter 1 (33-111)
Homework<\/strong>
+ Refine layout and typography
+ Prepare file for printing demo on Tuesday
<\/p>\n\n\n\nWeek 9<\/h2>\n\n\n\n