{"id":1017,"date":"2026-08-31T19:53:54","date_gmt":"2026-08-31T19:53:54","guid":{"rendered":"http:\/\/acmgd.info\/gd3\/?p=1017"},"modified":"2026-08-31T19:53:54","modified_gmt":"2026-08-31T19:53:54","slug":"1017-2","status":"publish","type":"post","link":"https:\/\/acmgd.info\/gd3\/1017-2\/","title":{"rendered":""},"content":{"rendered":"
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Cover of the 1972\/73 \u201cPeople calendar\u201d for Mart.Spruijt. Designed by Jan van Toorn<\/figcaption><\/figure>\n<\/div>\n\n\n
*Class Schedule is subject to change*<\/h5>\n\n\n\n

Semester At-A-Glance<\/h2>\n\n\n\n

Brand Identity System Project Phase I: Research,<\/strong>\u00a0Sept. 1-10
+ Develop several story directions\/themes (2-3) you would like to pursue. Include moodboards for each direction
+ Use multiple research strategies
+ Conduct field work (if necessary)<\/p>\n\n\n\n

Narrative Project Phase II: Ideation,\u00a0<\/strong>Sept. 10-15
+ From your research, narrow down several storytelling directions in greater detail and focus
+ Consider each direction\u2019s subject, theme, point-of-view, goal, and audience
+ Analyze and define your storytelling approach
+ Consider the role of each medium you will employ (one for each visual interpretation of your story).
How will the medium itself (and its inherent affordances) be an integral part of each design solution?

Narrative Project Phase III: Content Development,\u00a0<\/strong>Sept. 15-Sept. 22
+ Create\/collect raw materials (written, visual, audio, tactile, etc.)
What to Collect?
\u2013 Still and moving image (photographs, video, editorial spreads, documentation, textures, colors, gifs, memes, etc)
\u2013 Mark-making \/ visual communication (maps, diagrams, charts, observational study, drawings, paintings, etc)
\u2013 Language \/ copy (audio transcripts, contextual copy or other language i.e. in artifacts such as signs, conversations, letters, menu\u2019s, instructions, memes, texts, etc.)
\u2013 Sound \/ audio (audio transcripts, environment recordings, songs, performance\u00a0
\u2013 Taste \/ smell\u00a0
+ \u201cBuild\u201d the narrative
+ Define the narrative arc
Create a diagram\/map of your narrative by analyzing and visualizing its structure.<\/p>\n\n\n\n

Narrative Project Phase IV: Concept Development,\u00a0<\/strong>Sept. 22-Nov. 12
<\/strong>+ Develop two distinctly different visual interpretations of your story that utilize two different mediums where the medium itself (and its inherent affordances) are an integral part of your design solution.\u00a0
+ Continue to create\/assemble content; narrative shaping
+ Develop a unique visual vocabulary for\u00a0each<\/strong>\u00a0visual interpretation of your story: typefaces, colors, symbols, imagery, shapes, textures, etc.
+ Explore layout and approaches to organizing content (grid)<\/p>\n\n\n\n

Narrative Project Phase V: Implementation,\u00a0<\/strong>Nov. 12-Dec. 22
+ Development & execution: both media
+ Refinement & delivery (Exam Date 12\/22)<\/p>\n\n\n\n

Capstone Reveal, <\/strong>Nov. 21  
+ Capstone Research & Ideation
+ Capstone Concept Presentation & Critique (Abstract & Visual Research, 12\/5)
+ Capstone Refined Abstract, Visual Research Didactic (Exam Date 12\/21)
<\/p>\n\n\n\n

Semester Schedule Week-by-Week<\/h2>\n\n\n\n

Week 1<\/strong><\/h3>\n\n\n\n

Tuesday, Sept. <\/strong>1
+ Syllabus Review & Schedule Discussion
+ Presentation: What is Cross-Media Design?
+ Reading Homework: Read McLuhan, Marshall.\u00a0Understanding Media: The Extension of Man,\u00a01964.<\/a>
+ Order: Ellen Lupton, Design is Storytelling, 2017.<\/p>\n\n\n\n

Thursday, Sept. <\/strong>3
+ Discuss: McLuhan, Marshall.\u00a0Understanding Media: The Extension of Man,<\/em>\u00a01964.
+ Overview: Media Taxonomy Exercise
Split into Groups and begin developing.
+ In class studio session <\/p>\n\n\n\n

Note:<\/strong>\u00a0By end of class, group leaders will share a single google document with progress and visual inspiration. Assign a task to each group member to further the taxonomy progress to present at the end of next class.\u00a0<\/p>\n\n\n\n

Week 2<\/strong><\/h3>\n\n\n\n

Tuesday, Sept. 8<\/strong>
+ No Class (RU Schedule)<\/p>\n\n\n\n


Narrative Project Phase I: Research\u00a0<\/strong>(see Process Overview above)

Thursday, Sept. 10<\/strong>
+ Introduction to Cross-Media Narrative Project
See Project post and Brief.
+ Media Taxonomy Exercise, continued
Present Group Taxonomy<\/p>\n\n\n\n

Week 3<\/strong><\/h3>\n\n\n\n

Narrative Project Phase II: Ideation\u00a0<\/strong>(see Process Overview above)

Tuesday, Sept. 15<\/strong>
+ Develop 2-3 potential story directions, and ideate how you may communicate your narrative through different media. Do field work if necessary.
+ Homework: Continue work on potential story directions & media approaches.
Write a 100 word abstract per story.\u00a0
+ Reading: Lupton, Ellen.\u00a0Design Is\u00a0Storytelling, Act 1 | Action pg. 14<\/p>\n\n\n\n

Thursday<\/strong>, Sept. 17
<\/strong>+ Present Concept Direction\/Ideation, Possible Media(s) to Explore
+ Reading: Lupton, Ellen.\u00a0Storytelling,<\/em>\u00a02018. Act 2 | Emotion pg. 56
+ Prepare for content presentation<\/p>\n\n\n\n

Week 4<\/strong><\/h3>\n\n\n\n

Narrative Project Phase III: Content Development\u00a0<\/strong>(see Process Overview above)

Tuesday<\/strong>, Sept. 22<\/strong>
+ Content Presentations
* Minimum of 10 pieces of content that support your potential story directions.
\u00a0Include image, illustration, text, color, texture, type, audio, soundscape, found objects or ephemera, etc.<\/p>\n\n\n\n

Thursday<\/strong>, Sept. 24<\/strong>
+ Content Presentations, continued
+ Reading: Lupton, Ellen.\u00a0Storytelling,\u00a02018. Act 3 | Sensation pg. 112<\/p>\n\n\n\n

Week 5<\/strong><\/h3>\n\n\n\n

Tuesday<\/strong>, Sept. 29<\/strong>
+ In class: Narrative Building Exercise<\/p>\n\n\n\n

Thursday<\/strong>, Oct. 1<\/strong>
+ In Class: Narrative Building Exercise & Critique
Include media selections and rationale for each.
+ Homework: Review Tim Samara, Making and Breaking the Grid, Second Edition\u00a0<\/p>\n\n\n\n

Week 6<\/strong><\/h3>\n\n\n\n

Phase  IV: Concept Development <\/strong>(see Process Overview above)<\/p>\n\n\n\n

Tuesday<\/strong>, Oct. 6<\/strong>
+ In Class Working Session & One-on-One Meetings\/Critique
+ Form Making Begins: sketch for each media, keeping in mind to
be intentional about your exploration and presentation, for example:<\/strong>
Motion = Storyboard
Interactive or Screen-based = Site map or wire frame
Print-based (i.e Poster, Booklet, etc.) = Sketch\u00a0
Object or packaging = Prototype<\/p>\n\n\n\n

Thursday<\/strong>, Oct. 8<\/strong>
+ In Class Working Session & One-on-One Meetings\/Critique
Begin Collecting and Creating Assets: Typography, Color, Visual Elements, etc.\u00a0
Define grid structure for both medias (as applicable).
+ Homework: Lupton, Ellen.\u00a0Design Is\u00a0Storytelling, Act 3 | Sensation pg. 112<\/p>\n\n\n\n

Week 7<\/strong><\/h3>\n\n\n\n

Tuesday<\/strong>, Oct. 13<\/strong>
+ Small Group Critiques:
Present completed sketches with small groups for feedback.<\/p>\n\n\n\n

Thursday<\/strong>, Oct. 15<\/strong>
+ Small Group Critiques Con\u2019t:
Present completed sketches with small groups for feedback.<\/p>\n\n\n\n

Week 8<\/strong><\/h3>\n\n\n\n

Tuesday<\/strong>, Oct. 20<\/strong>
+ Class Critique 1 (Phases I \u2013 IV)
*Combined Classes*<\/p>\n\n\n\n

Thursday<\/strong>, Oct. 22
<\/strong>+ Class Critique 1 (Phases I \u2013 IV) Con\u2019t.
*Combined Classes*<\/p>\n\n\n\n

Week 9<\/strong><\/h3>\n\n\n\n

Tuesday<\/strong>, Oct. 27
<\/strong>+ Class Critique 2 (Phases I \u2013 IV)<\/p>\n\n\n\n

Thursda<\/strong>y, Oct. 29<\/strong>\u00a0
+ Class Critique 2 (Phases I \u2013 IV) Con\u2019t.<\/p>\n\n\n\n

Week 10<\/strong><\/h3>\n\n\n\n

Tuesday<\/strong>, Nov. 3<\/strong>
+ In Class Working Session & One-on-One Meetings\/Critique<\/p>\n\n\n\n

Thursday<\/strong>, Nov. 5<\/strong>
+ In Class Working Session & One-on-One Meetings\/Critique<\/p>\n\n\n\n

Week 11<\/strong><\/h3>\n\n\n\n

Narrative Project Phase V: Implementation <\/strong>(see Process Overview above)<\/p>\n\n\n\n

Tuesday<\/strong>, Nov. 10<\/strong>
+ Final Narrative Project Critique \u2013 both medias
*Combined Classes*<\/p>\n\n\n\n

Thursday<\/strong>, Nov. 12<\/strong>
+ Final Narrative Project Critique \u2013 both medias Con\u2019t.
*Combined Classes*<\/p>\n\n\n\n

Week 12<\/strong><\/h3>\n\n\n\n

Tuesday<\/strong>, Nov. 17<\/strong>\u00a0\u00a0
+ *Capstone Reveal*
+ In-Class: Working Session and One-on-One Meetings
+ Review final project format (to be turned in at the exam date).
*Students will continue to finalize\/refine Narrative work for final presentation at Exam Date 12\/21.<\/p>\n\n\n\n

Thursday<\/strong>, Nov. 19\u00a0<\/strong>
+ Review Capstone Assignment post; discuss examples
+ Capstone Research & Ideation:
Research topic(s) of interest \u2013 list approaches and start gathering information to construct an abstract.
Abstract & Visual Research session.
+ In-Class: Working Session and One-on-One Meetings<\/p>\n\n\n\n

Week 13<\/strong><\/h3>\n\n\n\n

Tuesday<\/strong>, Nov. 24<\/strong>
+ No Class<\/p>\n\n\n\n

Thursday<\/strong>, Nov. 26<\/strong>
No class<\/p>\n\n\n\n

\u2014 Thanksgiving Break: November 24-28 \u2014<\/h4>\n\n\n\n

Week 14<\/strong><\/h3>\n\n\n\n

Tuesday<\/strong>, Dec. 1
<\/strong>+ Student recap presentations (tell us where you currently are)<\/p>\n\n\n\n

Thursday<\/strong>, Dec. 3
<\/strong>+ In Class Working Session and One-on-Ones
Continue to research topic(s) of interest \u2013 list approaches and start gathering information to construct an abstract for each potential direction.
+ Capstone: Resource and Inspiration Presentation:
Share preliminary Ideas for feedback & discussion<\/p>\n\n\n\n

Week 15<\/strong><\/h3>\n\n\n\n

Tuesday<\/strong>, Dec. 8
<\/strong>+ Capstone Concept Presentation & Critique (Abstract & Visual Research)
Including: Revised Abstract, Visual Research, Potential Media
*Combined Classes*<\/p>\n\n\n\n

Thursday<\/strong>, Dec. 10 \u2013 Last Class Session<\/strong>
+ Capstone Concept Presentation & Critique Con\u2019t. (Abstract & Visual Research)
Including: Revised Abstract, Visual Research, Potential Media
+ Narrative Project: Continue refinement & production<\/p>\n\n\n\n

Week 16<\/strong><\/h3>\n\n\n\n

Tuesday<\/strong>, Dec. 15
<\/strong>+ In Class Working Session and One-on-Ones<\/p>\n\n\n\n

Thursday<\/strong>, Dec. 17 \u2013 Last Class Session<\/strong>
+ In Class Working Session and One-on-Ones<\/p>\n\n\n\n

Final Exam<\/strong><\/h3>\n\n\n\n

Thursday<\/strong>, December 22
3:00pm-6:00pm<\/strong>
Presentation Format:\u00a0
+ Present Didactic for Capstone Project:
Includes: Revised Abstract, Visual Research, Potential Media.
+ Turn in final Narrative Project.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

*Class Schedule is subject to change* Semester At-A-Glance Brand Identity System Project Phase I: Research,\u00a0Sept. 1-10+ Develop several story directions\/themes (2-3) you would like to pursue. Include moodboards for each direction+ Use multiple research strategies+ Conduct field work (if necessary) Narrative Project Phase II: Ideation,\u00a0Sept. 10-15+ From your research, narrow down several storytelling directions in […]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1017","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p6vrHS-gp","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/acmgd.info\/gd3\/wp-json\/wp\/v2\/posts\/1017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acmgd.info\/gd3\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acmgd.info\/gd3\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acmgd.info\/gd3\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/acmgd.info\/gd3\/wp-json\/wp\/v2\/comments?post=1017"}],"version-history":[{"count":3,"href":"https:\/\/acmgd.info\/gd3\/wp-json\/wp\/v2\/posts\/1017\/revisions"}],"predecessor-version":[{"id":1501,"href":"https:\/\/acmgd.info\/gd3\/wp-json\/wp\/v2\/posts\/1017\/revisions\/1501"}],"wp:attachment":[{"href":"https:\/\/acmgd.info\/gd3\/wp-json\/wp\/v2\/media?parent=1017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acmgd.info\/gd3\/wp-json\/wp\/v2\/categories?post=1017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acmgd.info\/gd3\/wp-json\/wp\/v2\/tags?post=1017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}