Each medium, independent of the content it mediates, has its own intrinsic effects which are its unique message.

– Marshall McLuhan, The Medium is the Message

But whatever the programmatic demand, the graphic answer is almost invariably narrative. Graphic design [is narrative], in that it shapes texts, organizes information flow, structures hierarchies, navigates spaces, and is doled out in chunks that find their completion in an imagined public.

– Michael Rock, Excerpt from his course description for “Graphic Narratives,” Graduate School
of Architecture, Columbia University

Communication is ultimately dealing with what you wish to happen in someone else’s mind. So, what kind of response are you trying to achieve? And, or, what kind of information do you need to pass on? And which are the appropriate devices?

– Bruno Monguzzi, Excerpt from an interivew, reprinted in Monguzzi, “A Designer’s Art”