Raw data can be, but isn’t necessarily information, and, unless it can be made to inform, it has no inherent value. It must be imbued with form and applied to become meaningful information.

– Richard Saul Wurman

Without visualization, data is just an account of the facts, but with it, data has the ability to inspire and transform the way people see the world around them.

The human brain has an automatic ability to detect small differences, for example, in size or color among similar objects. Data visualization takes advantage of this to deliver information that can be evaluated prior to conscious thinking. As long as the viewer has a contextual understanding of what the colors and symbols refer to, they can parse the story immediately, even before they are consciously aware of doing so.

— Brian Romer

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